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by Latifah Muhammad for TheBoombox.com
Snoop Dogg is hitting the ground running in his new position as executive chairman of EMI/Priority Records, signing famed hip-hop group Cypress Hill to the label. Earlier this week, the group made a surprise appearance during Snoop's performance of 'I Wanna Rock' on 'Lopez Tonight.' In an announcement made Friday (Jan. 15) Snoop confirmed the news and shared his enthusiasm for the new venture.
"My role as Creative Chairman of Priority Records has put me in the driver's seat to help revive the most important west coast hip-hop label," Snoop said in a statement. "As such, I'm excited to announce my first signing as Cypress Hill. Cypress Hill is undeniably one of the most important hip-hop groups in music history, not only are they incredibly talented and the first Latino hip-hop group to go platinum, they are also from the West Coast, so this signing is the perfect marriage."
The group will release their first album in six years, 'Rise Up,' via
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